Personalization at scale takes data - and a lot of it. In this episode we explore types of data that can can be “home grown” to help create ever more powerful and personalized experiences. In particular we dive into the concepts of synthetic and augmented data and their implications for technology and human experience.

Natalie Cabanas, Director of Marketing and Communications at the Atlanta Track Club, discusses the organization's mission and the challenges they faced during the 55th annual Peachtree Road Race.

Human Factors Technology Podcast
Season 1, Episode 04
How can technology shape and connect running communities?